{"id":3813,"date":"2020-12-23T15:51:17","date_gmt":"2020-12-23T13:51:17","guid":{"rendered":"https:\/\/www.gun.ro\/?p=3813"},"modified":"2024-06-07T12:54:43","modified_gmt":"2024-06-07T10:54:43","slug":"top-14-trenduri-in-digital-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/","title":{"rendered":"Top 14 digital marketing trends in 2021"},"content":{"rendered":"

Online is changing rapidly, and new trends are emerging, significantly influencing digital marketing strategies. Brands must pay attention to these changes, shifts in audience behavior, and adapt their digital marketing strategy accordingly.<\/p>\n

New promotion possibilities are on the horizon, and the old practice of focusing only on traditional channels should be replaced with an integrated, comprehensive strategy that targets all online platforms where potential customers spend their time (of course, as long as they align with the specificities of the respective businesses). We’ve identified several important trends that may gain momentum in 2021. Read on and see what you can adapt in your digital marketing strategy.<\/p>\n

*This article was based on observations and research conducted by my colleagues Alexandru Curta\u0219u (Google Ads Specialist), M\u0103d\u0103lina Badea (Social Media Specialist), and \u0218tefan Rusu (SEO Specialist).<\/p>\n

\"trenduri<\/a><\/p>\n

#1.<\/strong> Encouraging online commerce within Facebook-owned apps<\/strong> through Shops and the possibility of purchasing directly from the apps. While currently possible in the US, in 2021, we hope that this option will gradually become available to advertisers in Romania.<\/p>\n

This provides an opportunity for small brands that may not have the immediate capability to create a website to sell directly from Facebook’s applications. It’s a perfect solution, born out of the pandemic, where many offline businesses have transitioned online.<\/p>\n

Throughout 2020, steps have been taken for the gradual integration of Messenger, Instagram Direct, and WhatsApp. This would mean that any new feature introduced in one of the three applications would be available in the other two as well, translating into new opportunities for online transactions, facilitating cross-platform campaign execution, and new possibilities for increasing brand visibility and acquisitions.<\/p>\n

#2<\/strong>. Brand identity rocks.<\/strong> More and more brands have begun to emphasize their identity, starting from the visual materials they use to communication, but also to the strong connection between the brand and influencers. While large brands engage with highly notable individuals, increasingly, newer brands are partnering with micro-influencers. From our experience, these collaborations with micro-influencers have a positive impact on Facebook Ads campaigns for both sales and awareness.<\/p>\n

\"marketing<\/a><\/p>\n

#3.<\/strong> Automation of online marketing campaigns<\/strong> and allowing the algorithm the freedom to find potential customers based on accumulated data about website visitors, customers, and business account followers. Broad targeting is encouraged, along with automated placements and bidding strategies.<\/p>\n

#4.<\/strong> Instagram will increasingly gain ground, especially for beauty, fashion, lifestyle niches<\/strong>, etc. The audience is young, fresh, and engages more (Generation Z), and branding is stronger on Instagram. Additionally, the constant updates in recent times (e.g., reels) make Instagram a much more attractive and cool platform. In 2020 alone, Instagram saw a 70% increase in live content.<\/p>\n

\"virtual<\/a><\/p>\n

#5.<\/strong> The growing interest in virtual reality<\/strong> and interacting with the surrounding world and applications in a new way. This is supported by Facebook’s announcement in September that they will launch VR glasses in 2021, available in the second half of the year. The launch date coincides with Apple’s announcement of VR glasses.<\/p>\n

Facebook has been working this year on developing a virtual space that incorporates new types of ads, all closely connected with its applications. For a more distant future, this would mean a boost in sales through virtual reality and a new way of making online purchases. However, making this product accessible to the majority of people will be a long journey, but certainly, this is the future.<\/p>\n

#6. Online Events.<\/strong> The trend of online events will continue in 2021, this time with more ease and know-how. I see a rise in live video content (courses, seminars, events, interviews, etc.), and I believe LinkedIn will transform virtual events into a well-defined objective, with the integration of live-streaming functionality supporting this.<\/p>\n

\"evenimente<\/a><\/p>\n

#7.<\/strong> The growth of online communities and groups<\/strong>, and consequently, the possibility of monetizing them through partnerships with brands (when the groups are created by individuals). More and more examples of such communities can be found in various niches: from parenting to beauty, medical recommendations, donations, anything of interest that provides solutions to specific needs. However, even groups created by brands will have an even greater growth potential as long as they generate quality, educational, informative content that helps strengthen relationships with customers and potential customers through questions and answers.<\/p>\n

#8.<\/strong> The increase in video content consumption<\/strong>. Users are much more willing to watch longer videos. YouTube has released a study on how video consumption trends evolved in 2020 and identified several key elements: diversification of content creators, from gamers to people from different age categories. Videos are becoming increasingly interactive.<\/p>\n

Livestreams on YouTube increased by 45% in the first half of 2020 alone, and 56% of users watching livestreams consider them to be as effective as offline event participation. Video consumption continues to evolve, giving you a different perspective on your target audience’s behavior. Livestreams, online workouts, online gaming, watching funny clips, how-to and how-it’s-made videos, will continue to attract more and more audience.<\/p>\n

#9. The use of chatbots.<\/strong> More and more users prefer to communicate with brands through messages, and a quick response helps maintain their interest. Automation can support and encourage direct communication with users through quick responses, finding essential information about their needs and issues. Of course, subsequent customization of the response by a consultant remains the ideal solution. Thus, a hybrid approach between artificial intelligence and the human factor can be adopted.<\/p>\n

\"social<\/a><\/p>\n

#10. Influencer marketing is more relevant than ever and is on an upward trend<\/strong>. Already this year, influencer marketing globally has transformed from something „nice to have” into a potential marketing tactic integrated into the promotion strategy. Micro-influencers will be in the spotlight. After all, it’s better to promote yourself to a smaller but more relevant community. A study conducted by klear.com (an influencer marketing platform) globally showed a 57% increase in the reach of posts made in collaboration with influencers compared to 2019. Generation Z (18-24 years old) encouraged this trend through their consumption of influencer content.<\/p>\n

#11. The growth of Pinterest.<\/strong> More and more businesses are consolidating their presence on this platform, whether we’re talking about beauty, fashion, lifestyle, home decor, passions, etc. Organic presence is supported by the possibility of advertising, which usually brings traffic at lower costs and consequently greater exposure. However, this channel remains in the inspirational zone. In Romania, according to statcounter.com, Pinterest has a 3% market share and is on an upward trend.<\/p>\n

#12. The increase in voice searches with purchase intent<\/strong>. According to a recent study, approximately 27% of Google users currently use voice searches. Google already has well-developed voice recognition in over 100 languages. And according to the same study, about half of the adult population already frequently uses such searches.<\/p>\n

#13. The increase in interaction between small businesses and consumers.<\/strong> Recently, Google introduced the feature of sending messages in Google My Business. This extension will prove its effectiveness especially for businesses that offer services. Local SEO and optimizing the Google My Business account have played an important role during the pandemic period and beyond, as people will search for local businesses\/services near them or in the city where they live or in nearby localities.<\/p>\n

#14. TikTok had an extraordinary rise<\/strong> in 2020, and 2021 will be no exception despite all the bans and restrictions imposed. And, like with other apps, e-commerce will be the main point of interest. Many brands create content in this app, and in the future, it may become a must-have in the promotion strategy. Moreover, if you want to influence and educate the younger generation, now is the time to create dedicated content. You’ll thank yourself in a few years.<\/p>\n

These are the most important trends that we see developing further in 2021. Certainly, there are other novelties on the horizon, and we need to consider a multitude of aspects for a profitable marketing strategy.<\/p>\n

If you also want to have a well-developed promotion plan, with concrete objectives and make the best decisions for your business, contact us! Our digital marketing specialists can offer you the best solutions for your business’s specifics to achieve the best results and sustained growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online is changing rapidly, and new trends are emerging, significantly influencing digital marketing strategies. Brands must pay attention to these changes, shifts in audience behavior, and adapt their digital marketing strategy accordingly. New promotion possibilities are on the horizon, and the old practice of focusing only on traditional channels should be replaced with an integrated, […]<\/p>\n","protected":false},"author":3,"featured_media":3830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"yoast_head":"\nTop 14 digital marketing trends in 2021 - GUN Media<\/title>\n<meta name=\"description\" content=\"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 14 digital marketing trends in 2021 - GUN Media\" \/>\n<meta property=\"og:description\" content=\"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"GUN Media\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T13:51:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T10:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gun.ro\/en\/wp-content\/uploads\/2024\/02\/fbimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gun Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gun Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\"},\"author\":{\"name\":\"Gun Media\",\"@id\":\"https:\/\/gun.ro\/en\/#\/schema\/person\/8b7d5ca45606ed56c17588a9afdca57d\"},\"headline\":\"Top 14 digital marketing trends in 2021\",\"datePublished\":\"2020-12-23T13:51:17+00:00\",\"dateModified\":\"2024-06-07T10:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\"},\"wordCount\":1330,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/gun.ro\/en\/#organization\"},\"articleSection\":[\"Career\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\",\"url\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\",\"name\":\"Top 14 digital marketing trends in 2021 - GUN Media\",\"isPartOf\":{\"@id\":\"https:\/\/gun.ro\/en\/#website\"},\"datePublished\":\"2020-12-23T13:51:17+00:00\",\"dateModified\":\"2024-06-07T10:54:43+00:00\",\"description\":\"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.\",\"breadcrumb\":{\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gun.ro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 14 digital marketing trends in 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gun.ro\/en\/#website\",\"url\":\"https:\/\/gun.ro\/en\/\",\"name\":\"GUN Media\",\"description\":\"Gener\u0103m performan\u021b\u0103 \u0219i emo\u021bii digitale\",\"publisher\":{\"@id\":\"https:\/\/gun.ro\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gun.ro\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gun.ro\/en\/#organization\",\"name\":\"Gun Media\",\"alternateName\":\"GUN\",\"url\":\"https:\/\/gun.ro\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/gun.ro\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gun.ro\/en\/wp-content\/uploads\/2023\/11\/gun-logo.svg\",\"contentUrl\":\"https:\/\/gun.ro\/en\/wp-content\/uploads\/2023\/11\/gun-logo.svg\",\"width\":263,\"height\":71,\"caption\":\"Gun Media\"},\"image\":{\"@id\":\"https:\/\/gun.ro\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/gun.ro\/en\/#\/schema\/person\/8b7d5ca45606ed56c17588a9afdca57d\",\"name\":\"Gun Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/gun.ro\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/183c02b4799efdd955100a22302fd9e597ecdd2bb7c5f8cd6fe1ed5d507c985c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/183c02b4799efdd955100a22302fd9e597ecdd2bb7c5f8cd6fe1ed5d507c985c?s=96&d=mm&r=g\",\"caption\":\"Gun Media\"},\"url\":\"https:\/\/gun.ro\/en\/author\/gun\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 14 digital marketing trends in 2021 - GUN Media","description":"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/","og_locale":"ro_RO","og_type":"article","og_title":"Top 14 digital marketing trends in 2021 - GUN Media","og_description":"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.","og_url":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/","og_site_name":"GUN Media","article_published_time":"2020-12-23T13:51:17+00:00","article_modified_time":"2024-06-07T10:54:43+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/gun.ro\/en\/wp-content\/uploads\/2024\/02\/fbimage.jpg","type":"image\/jpeg"}],"author":"Gun Media","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Gun Media","Timp estimat pentru citire":"9 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#article","isPartOf":{"@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/"},"author":{"name":"Gun Media","@id":"https:\/\/gun.ro\/en\/#\/schema\/person\/8b7d5ca45606ed56c17588a9afdca57d"},"headline":"Top 14 digital marketing trends in 2021","datePublished":"2020-12-23T13:51:17+00:00","dateModified":"2024-06-07T10:54:43+00:00","mainEntityOfPage":{"@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/"},"wordCount":1330,"commentCount":1,"publisher":{"@id":"https:\/\/gun.ro\/en\/#organization"},"articleSection":["Career"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/","url":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/","name":"Top 14 digital marketing trends in 2021 - GUN Media","isPartOf":{"@id":"https:\/\/gun.ro\/en\/#website"},"datePublished":"2020-12-23T13:51:17+00:00","dateModified":"2024-06-07T10:54:43+00:00","description":"Digital marketing is a constantly developing field. Trends change every year, so don't miss out on what's new.","breadcrumb":{"@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gun.ro\/en\/top-14-trenduri-in-digital-marketing-in-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gun.ro\/en\/"},{"@type":"ListItem","position":2,"name":"Top 14 digital marketing trends in 2021"}]},{"@type":"WebSite","@id":"https:\/\/gun.ro\/en\/#website","url":"https:\/\/gun.ro\/en\/","name":"GUN Media","description":"Gener\u0103m performan\u021b\u0103 \u0219i emo\u021bii digitale","publisher":{"@id":"https:\/\/gun.ro\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gun.ro\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/gun.ro\/en\/#organization","name":"Gun Media","alternateName":"GUN","url":"https:\/\/gun.ro\/en\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/gun.ro\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gun.ro\/en\/wp-content\/uploads\/2023\/11\/gun-logo.svg","contentUrl":"https:\/\/gun.ro\/en\/wp-content\/uploads\/2023\/11\/gun-logo.svg","width":263,"height":71,"caption":"Gun Media"},"image":{"@id":"https:\/\/gun.ro\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/gun.ro\/en\/#\/schema\/person\/8b7d5ca45606ed56c17588a9afdca57d","name":"Gun Media","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/gun.ro\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/183c02b4799efdd955100a22302fd9e597ecdd2bb7c5f8cd6fe1ed5d507c985c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/183c02b4799efdd955100a22302fd9e597ecdd2bb7c5f8cd6fe1ed5d507c985c?s=96&d=mm&r=g","caption":"Gun Media"},"url":"https:\/\/gun.ro\/en\/author\/gun\/"}]}},"_links":{"self":[{"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/posts\/3813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/comments?post=3813"}],"version-history":[{"count":1,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/posts\/3813\/revisions"}],"predecessor-version":[{"id":10262,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/posts\/3813\/revisions\/10262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gun.ro\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/media?parent=3813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/categories?post=3813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gun.ro\/en\/wp-json\/wp\/v2\/tags?post=3813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}