{"id":4739,"date":"2022-04-13T12:08:07","date_gmt":"2022-04-13T10:08:07","guid":{"rendered":"https:\/\/www.gun.ro\/?p=4739"},"modified":"2024-05-29T14:05:33","modified_gmt":"2024-05-29T12:05:33","slug":"storytelling-cum-sa-vinzi-experiente","status":"publish","type":"post","link":"https:\/\/gun.ro\/en\/storytelling-cum-sa-vinzi-experiente\/","title":{"rendered":"Storytelling – How to sell experiences in Social Media, not products?"},"content":{"rendered":"

Until some time ago, most online businesses focused primarily on sales and performance when it came to digital marketing, rather than on storytelling. This meant that the promotion strategy was centered around PPC campaigns (especially Facebook Ads and Google Ads). This approach worked well for a long time and still yields results, but over the past 2 years, consumer preferences have shifted more towards the brand itself.<\/p>\n

So today, it’s no longer enough to have well-thought-out PPC campaigns; you need to communicate effectively with your audience.<\/p>\n

How do you do this? Through branding and content marketing. Now it’s important to build a strong brand and sell experiences, not just products.<\/p>\n

Interest in online storytelling from brands has increased significantly, and people are looking to identify with the created identity. You can take examples from major brands like Nike, Coca-Cola, Dove, LIDL, or from local ones like Tazz, EMAG, Fashion Days. You just need to read\/hear their names to know how they position themselves, what they communicate, and what they sell.<\/p>\n

We have identified this need in many businesses, so we thought about discussing this topic in an article.<\/p>\n

How to sell experiences in Social Media?<\/h3>\n

The PPC component and brand communication must complement each other in the marketing strategy so that when a potential customer sees your ad, they immediately associate it with the company’s image.<\/p>\n

Additionally, it’s good to know that if you open a business today, you’ll find a lot of competitors regardless of the niche. What sets you apart from the hundreds of brands offering the same product or service is how remarkable you can be.<\/p>\n

Drawing from Simon Sinek’s theory in the Golden Circle: „People don\u2019t buy what you do, they buy why you do it,” let’s talk a little about how to sell experiences, not products.<\/p>\n

The primary way to do this is through storytelling. There’s no better way to connect with your audience than by telling them a story.<\/p>\n

Shape an online image of your brand so that the story is as relevant as possible to your audience. A study by Harvard Business Review revealed that, although you can attract enough new customers to achieve your goals, emotionally connected customers to your brand are twice as valuable. Why? Because they are more likely to come back for repeat purchases. Because they’ll recommend your brand and talk about it whenever they have the opportunity. They’ll become advocates for your brand.<\/p>\n

About storytelling and how to build a story in online<\/h3>\n

Storytelling has been an important component in brand promotion for a long time, but it has never been exploited as much as it is now. Smaller businesses, just starting out, are the ones that neglect this aspect the most.<\/p>\n

Why should you include storytelling in your strategy? Think about one simple thing: people like stories, whether it’s about someone’s life story or a legend. We tend to feel closer to someone who tells us about themselves than someone who doesn’t communicate much. Because it inspires credibility and authenticity. Because it allows us to get to know them and find ourselves in common situations.<\/p>\n

Well, the same thing happens with a brand and online users, as well as offline. However, keep in mind that storytelling in social media should be an emotional\/moral bridge between you, as a brand, and your customer. Don’t just tell stories in an attempt to sell your products or services because they will be seen as aggressive and annoying.<\/p>\n

The stories you create should be interactive and emotional; it’s not just about writing long texts. If you think about the classic way of talking about the mission and objectives of the business, you should know that it’s not as relevant to your audience if they don’t have a beautiful ‘story’ behind them.<\/p>\n

Here are the most important aspects when it comes to social media storytelling:<\/p>\n