A few days ago we received a comment on one of our posts about how often it is recommended to post on Social Media. We thought we’d write an article about it, but also other useful information for organic content on your Facebook page or Instagram account.
This article won’t necessarily be a technical one, but we also want to provide some basic information for entrepreneurs who manage their own social media accounts and more.
What posts to avoid in Social Media?
It’s relatively easy to find topics to create posts, but it’s harder to avoid repetitive posts that lack useful information or fail to engage your audience. Of course, if you have a new page, it’s recommended to test as many types of posts as possible and cover different subjects. This way, you can see which types of posts attract the most interactions.
This doesn’t mean you can start with anything; it has to be relevant to your business profile. Below is a list of what NOT to do in your organic posting strategy:
- Don’t create only sales-oriented posts that present and promote your products or services. Even if your business is successful among customers, such posts might bore or annoy them at some point.
- Don’t post information that you’re not sure is accurate. For example, information about ingredients, benefits, or effects of supplements.
- Avoid posts with very long sentences and phrases that can be tiresome and may lose the reader’s interest. And, of course, be mindful of the correctness of your texts. There will always be users ready to point out mistakes, and it will make you seem less professional in their eyes.
- Avoid content that addresses religious or political topics. It’s not about censoring yourself and not expressing your opinion, but it’s best to do this on your personal profile.
- Don’t share viral posts that have no connection to your business. For example, funny cat videos if your page offers auto services.
- Avoid vulgar, derogatory content or content that incites hate/violence.
When to post on Facebook and Instagram?
We believe that there are no universally ideal days or times for every business. From our experience, it’s crucial to know your audience and see when they are most active. To determine this, you can use the Insights section of your Facebook page and your Instagram account.
Be careful: what works for Facebook may not necessarily work for Instagram and vice versa. So, check both and create a schedule adapted to each channel.
However, if we were to offer a general schedule, we would suggest the following:
- During the week:
- In the morning, between 08-10 AM, when people are waking up and checking social media before starting their day.
- At lunchtime, between 12-1 PM, as many people are on their lunch break at that time.
- In the evening, between 8-10 PM.
- During the weekend: between 12-2 PM.
As for the frequency of posts, the secret lies not in how often you post, but in consistency. It’s important that once you’ve created an editorial calendar and your audience is used to it, you follow that structure so there are no gaps in communication.
If we were to refer to a general „rule,” specialists recommend one post per day for Facebook and 2-3 posts for Instagram (including Story posts). We recommend following a plan tailored to your business.
Consider how broad your niche is, what you can communicate, how much you can discuss, how many products/services you offer, what useful information you can convey, etc. In short, if you don’t have something truly important or relevant to say, it’s better not to post just for the sake of the schedule. For example, you can limit yourself to at least 3-4 posts per week.
Tools that will make your Social Media work easier
Frequent posting on social media pages, interacting with customers, and finding new ideas can sometimes be demanding. So why not use a few useful tools?
Buffer (https://buffer.com/) is a platform that helps schedule posts for Facebook, Instagram, Pinterest, LinkedIn, and Twitter. The most interesting part of this tool is the customer service feature, which helps you keep track of all messages or requests from online customers. Additionally, we found the following functions equally interesting:
- You can assign a conversation to another colleague who knows exactly how to respond because it’s a question from their department, for example.
- You can avoid you and another colleague responding to the same message simultaneously. The tool allows you to see who else is online in that conversation at the same time.
- You can leave internal notes for a team member to let them know they need to respond.
Hootsuite (hootsuite.com) is an accessible and easy-to-use tool that allows you to post, schedule posts, and comment across all social media platforms.
Canva (canva.com) is a tool for creating banners and clips that is very easy to use and offers a wide range of editing tools, templates, etc.
Swydo (swydo.com) helps you create reports with performance indicators so you can see how your campaigns have performed or what results have been achieved organically.