STAY CONNECTED WITH YOUR AUDIENCE THROUGH EMAIL MARKETING
Boost sales through the channel with the highest conversion rate
Email marketing is a powerful tool for connecting with current and potential customers. Sending newsletters, personalized communications, and efficient automations increase customer loyalty and boost your business sales.
At Gun Media, we don’t approach a one-size-fits-all strategy; instead, we focus on segmentation and personalization of emails to efficiently reach the target audience. That’s why the first step we take is to understand the interests and behavior of users, allowing us to design an applied newsletter calendar.
By continuously adapting to market changes, consumer behavior, and technological innovations, we ensure that the messages delivered are relevant and achieve the set objectives.
1. Establish objectives
2. Analyze audience
3. Develop the newsletter strategy
4. Implement advanced automations and segmentations
Every business has its own specifics, which is why we develop personalized strategies to help you achieve your objectives.
5. Create attractive design and content
6. Analyze data
7. Report results
8. Provide suggestions for database development
Did you know that personalized emails can lead to up to a 6x increase in conversion rates compared to generic emails?
Automation is key nowadays, especially when it comes to email marketing strategy. It allows the sending of personalized messages at key moments, such as welcome emails, purchase confirmations, cart abandonment reminders or stock alerts.
Personalized messages go beyond simply using the subscriber’s name in the email. They can include tailored offers, product recommendations based on previous purchases, and even content suggestions based on each subscriber’s preferences. The content addressed can vary from promotional or informational content to loyalty or sales emails.
Email marketing offers a direct and personal way to reach your audience. A well-thought-out strategy will help you build a long-lasting relationship with your audience and convey key messages.
Our Email Marketing service includes the complete strategy and implementation of email campaigns. We take care of audience and niche research and analysis, the conception and implementation of ads, campaign management, regular reporting, and identifying and proposing development methods.
We will work together to better understand your business and define the right strategy. Additionally, we may need your help when it comes to technical implementations for the site and delivering promotional materials.
The frequency of email sending varies depending on the industry and the specifics of your audience. Generally, it is recommended to send emails at a consistent frequency as long as you remain relevant to the audience.
Some key performance indicators include open rate, click-through rate, conversion rate, number of sessions, as well as the number and value of conversions.