The challenge is clear: how can you achieve sales when there is high competition in the market and rising inflation? More and more merchants are choosing to integrate their eCommerce platforms with marketplaces, courier services, and invoicing software.
Here are three major advantages: speed, sales, and scalability.
The ability to connect your digital channels with internal systems and databases for quick and secure information exchange should not be overlooked.
Today, technology provides you with direct access to digitalization and automation of operations without major investments and without high costs, and employees do not need complex technical skills.
This article was created in partnership with easy-Sales.com, a platform that integrates multiple marketplaces and helps merchants manage their operations automatically.
Have you already integrated your online store with a marketplace?
If not, it means you are not fully leveraging the potential that eCommerce offers, and we encourage you to do so as soon as possible. Competition is not standing still, and integrating with a marketplace brings numerous benefits to any business.
According to an analysis by easySales, in April 2022, 68% of the total orders recorded by the nearly 440 merchants on the platform were orders from marketplaces, while the rest came from their own eCommerce platforms.
The easySales team observed that the share of sales from marketplaces increased significantly during campaign periods (Black Friday, Easter, Back to School). If, in months without special campaigns, the average share of orders processed from marketplaces is 60%, during campaign periods, this increases to 70%.
What does integrating with a marketplace involve?
It is the process of developing a connection between your online store’s software and any marketplace through APIs. This connection allows access to the data from your online store listed on the respective marketplace, thereby implementing automation of operations.
Advantages of integrating with a popular marketplace:
- You can easily list new products on eMag marketplace, eBay, or other marketplaces;
- Product stocks and prices are updated in real-time;
- Orders are automatically synchronized, and you can view marketplace orders in one place;
- Product prices on marketplaces like eMag, cel.ro, Vivre, Doraly can be set separately from those in your online store;
- If you have products with multiple variations (colors, sizes, weights), you can send them as separate products to marketplaces in multiple offers;
The alternative is to create a custom integration separately between an eCommerce platform and each marketplace, which involves a series of analyses, additional maintenance, debugging, qualified personnel, and, of course, a dedicated budget.
What are the advantages of integrating your online store with a marketplace?
How to Climb the Product Listing Pages?
Once you have all these aspects sorted, the next challenge will be to find out how to rank your products higher in marketplace listings. Here are a few aspects to consider:
- List Offers in Different Categories with Different Titles for Different Buyer Personas: Create varied listings targeting different segments of your audience to reach a broader range of customers.
- Clean and Complete Titles: Ensure your product titles are clear and comprehensive, including product type, brand, and two attributes such as size, color, and model. For example: „Cabin Airplane Trolley, Compatible Air Model, Quasar & Co., Navy Blue, 55 x 36 x 20 cm”.
- High-Quality, Realistic Photos: Include 5-6 high-quality images, some with a white background and not just from the manufacturer, to provide a realistic view of the product.
- Commercial CTA Message in the Product Description: Incorporate a call-to-action message within the product description to encourage potential buyers to make a purchase.
- Complete Descriptions: Provide full details about your product. Tell stories and do not skimp on details and benefits. Complete descriptions help customers make informed decisions.
- Invest in Ads Provided by Marketplaces: Utilize advertising options offered by marketplaces to enhance the visibility of your products.
- Well-Dimensioned Stock: Choose products with a well-sized stock. Having at least 25 units per SKU is recommended initially to ensure availability and meet potential demand.
- Capture Good Reviews: Encourage satisfied customers to leave positive reviews, as good ratings can significantly boost your product’s visibility and attractiveness.
By focusing on these aspects, you can improve the positioning of your products in marketplace listings, attracting more customers and increasing sales.
How to Collaborate with a Multi-Marketplace Integration Platform?
If selling on multiple marketplaces is challenging and fragmented, you can turn to specialists who can promptly guide you and offer integration solutions for marketplaces through API in a single specialized platform. We start from your needs, then help you shape your strategy on marketplaces and work in an automated manner.
About easy-Sales.com
easySales is a B2B platform launched in May 2019, tested by over 2000 users. The platform has become popular due to its cloud services that help merchants connect with all their favorite external systems in just a few minutes. The main functionalities are:
- Simplified Product Listing: Easily list products on multiple sales channels.
- Centralized Order Management: Manage orders from multiple channels in one place.
- Real-Time Stock Synchronization: Keep your inventory updated across all platforms.
- Automatic Translations for Cross-Border Listings: Translate product listings automatically for international sales.
- Dynamic Price and Sales Analysis: Analyze prices and sales dynamically for better insights.
In May 2022, easySales was selected as a finalist in the EBRD Star Venture program dedicated to the accelerated development and expansion of high-potential startups from Europe. In the fall of 2021, it was selected in the UiPath program as a solution that strengthens the eCommerce ecosystem through automation solutions. Start testing the platform with a free 14-day trial.
By leveraging easySales, you can streamline your operations, enhance your market reach, and automate your sales processes across multiple marketplaces efficiently.