Familiar Language – Avoid pompous, elevated formulations or formal pronouns. On the Internet, we are all equals because we don’t know who is behind the screen. People prefer to be addressed informally.
Focus on YOU – In the digital environment, we address a wide audience, not just one person. However, it’s ideal to focus on the client as an individual and show them that we want to offer them a special benefit. Correct expressions contain YOU because we want our recipient to feel important.
Use different fonts to highlight key ideas – Although it may seem trivial, using different fonts for certain words is ideal for highlighting the main idea and helps the reader pay more attention. 𝑰 𝒃𝒆𝒕 𝒚𝒐𝒖 𝒓𝒆𝒂𝒅 𝒕𝒉𝒊𝒔 𝒇𝒊𝒓𝒔𝒕.
Convey personality – Try to infuse your words and message with personality. The result? The content you deliver appears human, and the client can hear your true voice.
Use visual elements to encapsulate ideas, such as photos or videos – Your clients will love this because they retain visual information more easily than written text. They might not even read the text you worked hard to write, but they will remember the images thanks to visual memory. Don’t overload visual elements. Too much can spoil the effect.
