There’s no secret anymore about what ChatGPT is and what it can do. The chat AI developed by OpenAI is one of the most popular and successful launches of 2022, reaching 100 million users in just 2 months.
Its utility is no longer a mystery either, as it can be successfully used to automate a variety of tasks, with some students even attempting to cheat on exams using ChatGPT. We’ll leave the news to you because it amused us a bit: https://www.businessinsider.com/teachers-caught-students-cheating-chatgpt-survey-shows-2023-2.
In this article, we chose to cover 5 of ChatGPT’s functionalities that can be easily integrated into your SEO activities for your website.
Meta-Data
ChatGPT can be easily used when you have to create multiple meta-data for your website. All you have to do is specify the keywords you want to include in the meta-tags and let it do its job. However, keep in mind that we’re talking about basic meta-tags, without addressing more complex elements such as keyword placement, call-to-action, or site relevance. These aspects still require human intervention and will remain your responsibility even if you use ChatGPT to assist you.
Article Structures
Similar to meta-data, you can use ChatGPT to obtain a simple article structure. However, it’s important to note that this is a basic structure from which you can start and develop something more complex, considering the keywords you need to use in that specific topic, the competition, and the size of the content in terms of word count.
Keyword Clustering for Research
You can use ChatGPT to group a keyword research based on purchase intent, the brands present among the identified keywords (if it’s a general e-commerce research where you have products from various manufacturers), or the topics used. Additionally, you can create multiple groupings based on specific requirements you specify, such as long-tail/short-tail, brand keywords, non-brand keywords, etc.
Python or JSON Scripts
You can use ChatGPT to generate various Python or JSON scripts, depending on your automation needs. It’s well-known that ChatGPT can write programming code in multiple languages. There are numerous examples where it has corrected or improved code. For SEO purposes, it can be used to write Python scripts to automate certain processes such as web scraping for meta-tags and other elements, image optimization on the site, and automation of tasks in Excel.
For example, below I asked ChatGPT to make me a code through which I can extract all the meta-tags from a website, but it can be used to extract much more data and be used almost like a regular crawler.
You can also use it to generate JSON codes to use in Schema.org, depending on the type of markup you need.
You can generate codes for various redirect rules to use on your website. Below is an example of such a code:
Another example is creating a Python script to extract the rankings of specific keywords for our website from Google.
ATTENTION: Checking positions in Google through Python scripts is based on your IP address, and repeated queries can lead to the IP being interpreted as a bot, resulting in access being blocked from the search engine for a period of time. You can do this using a VPN, which periodically changes your IP address.
You can use ChatGPT as an analysis tool, utilizing NLP using the same language as Google
In November 2019, Google launched BERT, an AI module that better understands texts both semantically, syntactically, and grammatically, as well as in terms of their meaning and sentiment. With BERT, Google has entered the era of topics and entities, better understanding the meaning of words and what they represent.
Google already has a tool developed in this direction, which can analyze the entities of a text using BERT (https://cloud.google.com/natural-language), so that you can guide yourself in writing descriptions or blog posts, but it does not support Romanian. Instead, you can use ChatGPT to extract entities from a page, ordered by importance, main topics, and the basic topic of the text.
Based on this data, you can evaluate whether the text you’ve written is heading in the right direction.
